Traditional revenue models for banks are under increasing pressure. Regulatory caps, lawsuits impacting debit card interchange fees and heightened competition from fintechs have made it clear that financial institutions need new ways to grow revenue and expand their customer base, while continuing to manage risk effectively. 

How Banks Can Unlock New Revenue and Customer Growth with Next-Gen Secured Credit

Next-generation secured credit offers a compelling solution. By addressing some of the major challenges with traditional secured credit cards that historically have limited the effectiveness of such tools for both issuers and cardholders, modern secured credit with dynamic funding enables banks to tap into critical new revenue streams and drive loyalty while improving financial access for millions of underserved consumers. 

Here are the top five benefits of next-generation secured credit with dynamic funding: 

1. Unlocking new revenue streams

Credit products like secured cards are not subject to debit interchange fee caps, making them a critical lever for new revenue. With traditional debit card interchange revenues declining—banks have already lost an estimated $9.4 billion annually from Durbin Amendment debit interchange caps—secured credit helps offset losses and drive durable new income streams. 

2. Driving customer growth

More than 45 million Americans are considered underserved by traditional credit products. Next-gen secured credit helps banks and fintechs tap into this market by offering a highly useful product with a strong value proposition to consumers who may not qualify for or desire a traditional credit card–all while effectively mitigating credit risk for the issuing bank. 

3. Reduce risk exposure

Dynamic funding models only secure funds that are actually being spent, rather than locking away an entire deposit upfront. This real-time collateralization reduces exposure without requiring the customer to double-fund their credit line–a major drawback of legacy secure credit. By making the collateralization process automated and dynamic, next-gen secured credit offers a safer, more flexible model that benefits both issuers and users.

4. Improve customer experience and engagement

Legacy secured credit models impose a substantial deposit requirement on consumers, as well as delayed access to credit–creating a rigid, slow-moving process that stifles customer engagement, hampers credit-building efforts and creates friction in the user experience. Dynamic funding changes this, enabling automated, real-time fund movement, removing friction points and encouraging everyday card use and engagement. 

5. Build durable, long-term relationships

Secured cardholders are 50 percent more likely to become profitable long-term customers when issuers offer credit-building pathways and personalized financial products. By helping customers establish credit responsibly, banks create loyalty that strengthens over time and increases lifetime value. Providing a consumer-friendly credit solution also paves the way for cross-selling additional products, such as mortgages or unsecured loans, once a customer has established a solid credit history–further strengthening mutually beneficial, long-term customer relationships.

Ready to explore the next-gen secured credit opportunity? 

For financial institutions seeking to diversify revenue streams and tap into new market segments, next-gen secured credit solutions represent a key opportunity. But banks seeking to leverage the full power of this fast-developing market opportunity must act now to secure early-mover advantage.

Contact us to learn more about Galileo’s secured credit with dynamic funding.