English
3 REASONS YOU NEED IN-APP PUSH PROVISIONING NOW

3 Reasons You Need In-App Push Provisioning Now

January 26, 2022

If you’re not enabling digital-first experiences like push provisioning of cards to mobile wallets, you can forget about being top-of-wallet.

If you’re not enabling digital-first experiences like push provisioning of cards to mobile wallets, you can forget about being top-of-wallet.

Competition for financial services customers is at an all-time high. Add to that the pandemic’s acceleration of contactless payment usage–and mobile wallet use, in particular–and you’ll begin to see why more issuers and program managers are opting to use push provisioning to get their cards into mobile wallets faster.

As many as 55% of all traditional credit unions and banks will be using push provisioning by the end of 2024, according to a new report released on Jan. 20 by Aite-Novarica. Most fintechs and challenger banks have already embraced the capability.

"Issuers are starting to see real value in push provisioning because it's easier for the cardholder than manually keying in their account details, it's secure and it gives cardholders the ability to use their cards at onboarding before they receive their physical card in the mail,” says David Shipper, the report’s author and strategic advisor at Aite-Novarica. “As consumers continue to increase their adoption of contactless payments, financial institutions and digital banks must make sure their cards are easy to use on the mobile device."

The Galileo In-App Provisioning solution allows partners to push a Visa- or Mastercard-branded digital card to major mobile wallets (Apple Pay, Samsung Pay and Google Pay) upon account creation. APIs are available to simplifyintegration.

Here are three key reasons in-app provisioning can improve the customer experience and create customer stickiness:

  1. Consumers are embracing contactless

    The ability to instantly push a live card to a mobile wallet upon application approval gives the cardholder immediate access to a digital card they can use for online or for contactless payments in the store.

    The feature, which Galileo launched in 2018, has become increasingly popular with clients and is typically part of any new partner programs to ensure the digital-first experience that’s essential to cardholder activation and retention. The faster cardholders can use their cards, the more likely they may be to keep using those cards in the future.

  2. Push provisioning doesn’t share sensitive data.

    The tokenization technology behind push provisioning, whereby a digital token replaces sensitive card data, has significant security benefits. Every time cardholders spend with their mobile wallets, you and they can rest assured that their card details are not being shared or stored with the merchant.

  3. Improving the customer experience.

One-click In-App Provisioning is a key component of any digital onboardingexperience–it’s easy–but it’s also a critical element of delivering positive customer experiences when things go wrong.

When fraud happens (or consumers lose their physical wallets), a replacement card can be provisioned to the wallet before a new card can be mailed out. Ensuring that your card is top-of-wallet means you have to be ready to enable spending at the beginning of the cardholder relationship and in those moments when customers are at their most vulnerable.

Discover how Galileo’s In-App Provisioning can improve your CX (and your bottom line).

October 27, 2025

How Financial Services, Fintechs and Brands Can Fight Modern Fraud Tactics

Learn how AI-powered fraud detection helps financial services providers, fintechs, and brands combat today’s most critical fraud threats; download the free fraud playbook.

See More
October 23, 2025

What Is Invisible Banking and Why Is LatAm Primed to Lead Adoption in 2026?

Invisible banking uses AI voice assistants and wearables to automate financial services. Latin America leads with 77% AI adoption. Learn how LatAm banks can implement this transformation in 2026.

See More
October 15, 2025

How Technical Barriers Limit Financial Inclusion Across the Americas

The Galileo Technical Inclusion Index reveals insights from 600+ CTOs across US and Latin American banking sectors on how infrastructure barriers, data silos, and legacy systems are hindering financial inclusion. Comprehensive analysis with implementation strategies for banking modernization across the Americas.

See More
October 9, 2025

How Banks Can Improve Customer Support with Conversational AI

20% of banks lose customers due to poor digital support. See how AI reduces chat abandonment 50%, cuts response times 65%, and drives improved customer satisfaction and loyalty..

See More
October 8, 2025

The Agentic Payments Revolution: A Strategic Guide for Banks and Fintechs

What banks and fintechs need to know about adopting secure, AI-driven smart payment systems — technologies, benefits, risks, and real-world examples. Complete implementation guide with key ROI metrics, compliance frameworks, and step-by-step deployment strategies for autonomous payment agents.

See More