Credit card rewards get all the attention. But what if the biggest untapped loyalty opportunity in banking is sitting right inside your debit card? Prashant Shah, VP of Product Management at Galileo, joins The FinTech Cowboys to break down how embedded finance, invisible payments, and debit rewards programs are quietly reshaping how brands and banks build customer loyalty — and why community banks that figure this out first will win big.
Prashant Shah | VP of Product Management | Galileo - Ridin With The FinTech Cowboys
Debit cards may be the next major frontier for customer loyalty. Prashant Shah explains how embedded finance and debit rewards are transforming banking loyalty strategies, and why early adopters—especially community banks—stand to gain a competitive edge.
Galileo Says Secured Credit Is Ready for Its Comeback
Secured credit cards, in theory, are a tremendously useful product, particularly for financially underserved consumers. But in practice, they’ve been burdened by frictions like clunky onboarding, locked collateral accounts and a stigma that kept many consumers away. “The product itself was never the problem,” Shankar Pandravada, senior director of product management at Galileo Financial Technologies, told PYMNTS. “The experience was.”
Brand Executives Fear They’re Losing Customers to Rivals With In-App Financial Tools, SoFi Tech Solutions Research Finds
Half of consumers have chosen one brand over another because paying or getting a refund was easier
Introducing SoFi Tech Solutions: A Unified Brand Built to Power End-to-End Financial Innovation
We’re evolving from Galileo Financial Technologies to SoFi Tech Solutions to reflect the full scope of our platform. We deliver end-to-end infrastructure for fintechs, brands, and financial institutions, now backed by SoFi’s scale and resources. Our mission stays the same: support our clients’ growth while maintaining platform neutrality and strong data protections.
SoFi Tech Solutions Enables SoFi to Send and Receive FedNow® Service Payments
SoFi enables 24/7 instant payments with FedNow®, letting members send and receive money in seconds via SoFi Tech Solutions’s real-time payment platform.
