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RESEARCH EBOOK: WHAT BANKS AND FINTECHS NEED TO KNOW TO GROW MARKET SHARE

Research eBook: What Banks and Fintechs Need to Know to Grow Market Share

January 5, 2022

How, where and why people ‘bank’ and what it means for the future of financial services

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Despite 77% of U.S. adults still using traditional banks, Galileo research shows that 43% of their funds are kept elsewhere, and 61% of consumers are somewhat or highly likely to switch to a digital-only provider. 1

The way financial services are delivered to people and businesses globally is at a tipping point. Driven by rapid payments technology innovation and shifting consumer behaviors, the intersection of data, technology and finance has never presented greater opportunities for businesses looking to change how money moves around the world.

What's more, the opportunity is no longer limited to banking institutions. Non-financial businesses of all kinds are deploying innovative new user experiences and embedded financial solutions that are redefining the future of financial services—including how, why, and where consumers keep their money.

Take a deep dive into Galileo’s State of Consumer Banking and Money Survey results to discover how you can deliver financial experiences that respond to evolving consumer demands. You’ll learn more about where consumers keep their money, and why and how they use their accounts across a variety of traditional, digital and prepaid options. The eBook also unearths how financial innovators can build a roadmap to a better financial future for everyone, including:

• Why consumers choose and switch financial providers;

• The correlation between provider satisfaction and consumer behavior; and

• Opportunities for embedded finance and the future of fintech.

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How-Where-and-Why-People-Keep-and-Use-Their-Money final screen-pil216u2ogtxug1nh1l700m29sdnz899ujbqcje134

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Top 10 Embedded Finance Companies Powering Payments, Banking and Lending

Galileo Financial Technologies provides the infrastructure that allows fintech companies and other platforms to offer banking products, card programs and embedded payment solutions to their users.

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June 22, 2026

Galileo Says Secured Credit Is Ready for Its Comeback

Secured credit cards, in theory, are a tremendously useful product, particularly for financially underserved consumers. But in practice, they’ve been burdened by frictions like clunky onboarding, locked collateral accounts and a stigma that kept many consumers away. “The product itself was never the problem,” Shankar Pandravada, senior director of product management at Galileo Financial Technologies, told PYMNTS. “The experience was.”

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June 19, 2026

Prashant Shah | VP of Product Management | Galileo - Ridin With The FinTech Cowboys

Debit cards may be the next major frontier for customer loyalty. Prashant Shah explains how embedded finance and debit rewards are transforming banking loyalty strategies, and why early adopters—especially community banks—stand to gain a competitive edge.

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June 5, 2026

US Debit Spenders Increased Travel, Dining Spending this Spring Despite Headwinds

US debit cardholders spent more on dining and travel as the weather warmed, boosted in part by tax refund season, per SoFi Tech Solutions’s Q1 2026 Debit Spend Index. Dining and fast food transactions grew 18% over the quarter.

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SoFi Tech Solutions Enables SoFi to Send and Receive FedNow® Service Payments

SoFi enables 24/7 instant payments with FedNow®, letting members send and receive money in seconds via SoFi Tech Solutions’s real-time payment platform.

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