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RESEARCH EBOOK: WHAT BANKS AND FINTECHS NEED TO KNOW TO GROW MARKET SHARE

Research eBook: What Banks and Fintechs Need to Know to Grow Market Share

January 5, 2022

How, where and why people ‘bank’ and what it means for the future of financial services

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Despite 77% of U.S. adults still using traditional banks, Galileo research shows that 43% of their funds are kept elsewhere, and 61% of consumers are somewhat or highly likely to switch to a digital-only provider. 1

The way financial services are delivered to people and businesses globally is at a tipping point. Driven by rapid payments technology innovation and shifting consumer behaviors, the intersection of data, technology and finance has never presented greater opportunities for businesses looking to change how money moves around the world.

What's more, the opportunity is no longer limited to banking institutions. Non-financial businesses of all kinds are deploying innovative new user experiences and embedded financial solutions that are redefining the future of financial services—including how, why, and where consumers keep their money.

Take a deep dive into Galileo’s State of Consumer Banking and Money Survey results to discover how you can deliver financial experiences that respond to evolving consumer demands. You’ll learn more about where consumers keep their money, and why and how they use their accounts across a variety of traditional, digital and prepaid options. The eBook also unearths how financial innovators can build a roadmap to a better financial future for everyone, including:

• Why consumers choose and switch financial providers;

• The correlation between provider satisfaction and consumer behavior; and

• Opportunities for embedded finance and the future of fintech.

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How-Where-and-Why-People-Keep-and-Use-Their-Money final screen-pil216u2ogtxug1nh1l700m29sdnz899ujbqcje134

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March 16, 2026

Your Loyalty Program Might Be Ignoring Your Best Customers

For decades, most loyalty programs were built around credit cards. That alignment made sense at a time when revolving credit was the primary lens through which loyalty and rewards were structured. But consumer payment behavior has changed, and Gen Z is making that shift especially visible.

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March 3, 2026

SoFi and Mastercard Partner to Enable SoFiUSD Settlement Across Mastercard’s Global Payments Network

SoFi’s fully reserved U.S. dollar stablecoin will support settlement across the Mastercard network, including for SoFi Bank, N.A. Galileo, SoFi’s technology platform, will be among the first to offer its clients and their issuing banks the choice to settle transactions using SoFiUSD The Mastercard Multi-Token Network will look to support SoFiUSD, help expand interoperability between digital assets and traditional forms of money

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November 6, 2025

Southwest and Galileo Bring Rewards to Debit’s Doorstep

Galileo’s platform integrates issuing, processing, and program management so non-financial brands like Southwest can launch co-branded cards faster. The economics of debit rewards differ from credit, but Galileo CFO Bill Kennedy said technology efficiencies and deeper loyalty make the model sustainable.

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November 4, 2025

United Airlines Launches MileagePlus Debit Rewards Card that Earns Miles for Spending and Saving

This new card allows MileagePlus members to earn miles through everyday purchases and qualifying account balances. Available now with no monthly fees with an average daily account balance of $2,000 or greater, MileagePlus members can open the debit rewards card at UnitedDebitRewards.com

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November 3, 2025

Southwest Airlines, powered by Galileo (SoFi’s tech platform), has launched the Rapid Rewards Debit Card

Southwest Airlines, powered by Galileo (SoFi’s tech platform), has launched the Rapid Rewards Debit Card, letting debit-first customers earn points on everyday purchases to redeem against flights.

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