...
White circle with letter A overlays blue circle with foreign language symbol
DIGITAL BANKING GAINS MOMENTUM AS CONSUMERS USE MORE ACCOUNTS FOR MORE PURPOSES

Digital Banking Gains Momentum as Consumers Use More Accounts for More Purposes

October 14, 2021

Follow Galileo
Follow Galileo LatAm

New Galileo research shows that despite 77% of U.S. adults still using traditional banks, 43% of their funds are kept elsewhere, and 61% of consumers are somewhat or highly likely to switch to a digital-only provider

Galileo Financial Technologies, the leading global financial technology platform owned and operated independently by SoFi Technologies, Inc. (NASDAQ: SOFI), today released new research, the type: asset-hyperlink id: 7B7ONgXWHsq4843PC4vVsh survey, that demonstrates growing usage of different financial tools by consumers with all generations increasingly turning to digital banking options.

Gaileo surveyed 1,000 U.S. adult consumers (ages 18-64) to understand where they keep their money, and why and how they use their accounts across traditional banks, digital-only banks, prepaid cards and stand-alone digital options. Among the key findings: 21% of adults use a digital-only bank as their primary account and report greater satisfaction (79%) compared with the 65% of consumers who use a traditional bank as their primary account and report 66% satisfaction. What's more, as digital banking proliferates, 77% of adults who use traditional banks as either a primary or secondary account keep 43% of their funds elsewhere.

The survey also revealed that despite continuing to choose traditional banks as their primary provider, consumers across all generations are utilizing non-traditional financial tools more than ever before and for more purposes. Consumers average 2.5 providers and use their primary accounts for ~4 activities and their secondary accounts for ~3 activities. However, the lines are blurring between uses across account types.

“The financial frontier is rapidly and dramatically transforming right before our eyes,” said Seth McGuire, chief revenue officer at Galileo. “Consumers are looking for financial services experiences that meet them exactly where they are: on their devices, using various applications, accessing their money both traditionally and digitally, and doing more with their money. Across this industry there is a massive opportunity to bridge the gap among all consumers and deliver highly valued engagements for those who use traditional banking and those who prefer digital.”

See the full release for key report themes and findings.

Enjoy our Insights?

Recent Posts

June 27, 2022

Galileo Integrates Platform with Microsoft Cloud for Financial Services to Redefine the Banking Experience

Through this integration financial institutions can personalize their banking experience, adopt digital innovations, and uncover new revenue streams by embracing the cloud.

June 13, 2022

Galileo Delivers Differentiated Customer Experiences to Support Financial Health and Wellness in Digital Banking

With the latest release of Cyberbank Digital, financial institutions can deliver exceptional digital-first customer journeys, across all devices and conversational apps – with speed and AI innovation.

April 7, 2022

Crediclub chooses Cyberbank to embrace digital transformation

Cyberbank, the next-gen digital and core banking platform from Technisys, will enable Crediclub to accelerate the delivery of tailored financial products and redefine the customer experience

November 20, 2020

Tearsheet Names Galileo Top Payment as a Service Platform

Many thanks to Tearsheet for naming Galileo “Best Payment as a Service Platform” during the Embedded Payments Awards Ceremony on November 19. We’re thrilled for the honor!

July 1, 2020

Technisys Tops IBS Intelligence Sales Table for the Americas 2020

Digital banking company joins the IBSI SLT Leadership Club that recognizes platform-suppliers who rank in the top two positions in each category