NEW YORK, Feb. 25, 2025 -- Ascenda, the industry leader in loyalty-as-a-service, has partnered with Galileo Financial Technologies, SoFi Technologies, Inc.'s Tech Platform (NASDAQ: SOFI), to deliver seamless and engaging loyalty experiences through card loyalty programs to banks, fintechs and other brands.
This collaboration integrates Ascenda's loyalty and customer engagement solutions with Galileo's robust financial technology platform, offering clients an end-to-end path to launch loyalty card programs. Galileo's advanced financial services infrastructure, combined with Ascenda's expertise in rewards fulfillment, creates an unparalleled solution for enhancing customer acquisition, engagement, and retention.
"By aligning our expertise in crafting growth-oriented loyalty propositions with Galileo's technology platform, we're delivering a compelling solution for brands," said Josh Berwitz, Chief Commercial Officer of Ascenda. "With this collaboration, our clients can launch compelling programs that seamlessly integrate with top-tier loyalty programs in travel, hospitality, and beyond."
Together, Ascenda and Galileo are tackling key loyalty challenges for financial institutions, fintechs and other brands by delivering a comprehensive, end-to-end solution. Galileo simplifies card issuing, while Ascenda ensures seamless loyalty integration, creating frictionless reward experiences that boost customer satisfaction and ROI.
"Our collaboration with Ascenda represents an exciting offering for our clients," said David Feuer, Chief Product Officer, Galileo. "Together, we're empowering organizations to launch loyalty-driven card programs that engage customers on a deeper level, enable faster time-to-market, and drive meaningful results."
This partnership continues to accelerate Ascenda's global loyalty ecosystem, enhancing its ability to drive growth for financial brands worldwide.
About Ascenda: Ascenda delivers loyalty-as-a-service for financial institutions and merchants globally, unlocking superior ROI across customer acquisition, engagement, and retention. With over a decade of proven results, an unrivaled roster of top-tier global clients, and enterprise-grade technology, Ascenda is trusted by leading brands to deliver growth outcomes, eliminate complexity, and create extraordinary customer experiences. For more information, please visit ascenda.com
Banks can’t duct tape their way out of legacy system failures. Core modernization is a business imperative
Legacy banking systems create mounting operational risks and innovation constraints, with "duct tape" fixes leading to frequent outages and inability to compete with agile fintechs. Ritesh Rihani from Galileo and John Kraper from PwC discuss incremental transformation strategies, talent challenges, and unlocking data-driven banking through modern API-based architecture and event-driven systems.
How to serve customers better at the point-of-decision ft. Galileo’s CEO Derek White
30% of customers are pulling out debit cards when making purchases at major travel and entertainment brands. The co-branded debit card presents a new opportunity or brands to deepen customer relationships while addressing the preferences of a generation that increasingly chooses debit over credit.
SoFi Tech Platform Drives Revenue Growth, Expands Beyond Financial Services in Q2
SoFi's Technology Platform segment achieved strong 15 percent revenue growth, expanded into new sectors, and powered innovation across the company in Q2.
Galileo Drives SoFi's Seamless Fintech Integration and Expansion
Since acquiring Galileo Financial Technologies in 2020, SoFi Technologies, Inc. SOFI has deepened its fintech infrastructure by integrating Galileo’s payment processing and tech capabilities across its growing suite of offerings.
Modern Banking Starts With Mindset Before Tech
Despite massive investments in digital transformation, a persistent gap between operational stability and forward-looking innovation continues to stall progress.
