Traditional deposit account overdraft programs can offer a much-needed source of short-term liquidity for customers. But too often, that service comes at a steep cost, with fees–often topping $35 per overdraft instance–that can quickly stack up, leading to a cycle of debt that’s difficult to escape from. What’s more, the vast majority of overdraft costs are paid by a small segment of banks’ customers: those who need overdraft the most–and who, by extension, can least afford the fees.
But over the past year, amid regulatory pressure on overdraft practices and competition from a new crop of challenger banks, many major financial institutions have begun to re-imagine their approach to overdraft, reducing or eliminating fees in a shift that could save consumers up to $2 billion annually, according to some estimates.
However, doing away with fees doesn’t mean banks can’t still profit from offering overdraft services, as challenger banks have demonstrated. Many of those newer market entrants have found success in linking fee-free overdraft protection to monetizable programs such as direct deposit–for instance, by offering free overdraft protection for customers who directly deposit a certain amount per month. In this way, banks can offer flexibility without putting undue burden on the customer—while still making a profit.
“Customers will reward providers who give them access to the liquidity they (sometimes desperately) need―especially if it comes without additional fees,” said Trish Cox, head of operations for Galileo Financial Technologies. “The key is meeting customers where they are and providing next-generation banking options that work with them and for them while reinforcing behaviors (like direct deposits) that drive profitability for the institution.”
Why Banks Shouldn’t Wait on Buy Now, Pay Later Services
With high levels of consumer trust and troves of data on hand, banks are well-positioned to capitalize on the booming popularity of buy now, pay later services.
How BitPay Makes it Easier to Spend Crypto in the Real World
Explore how BitPay, supported by Galileo's payment processing, is transforming digital currency use. Learn about the seamless conversion of crypto to fiat for real-world transactions, and the BitPay Card's role in enabling this shift. Discover financial innovation that caters to both seasoned and new crypto users.
How Qube Money is Enabling the Future of Envelope Budgeting
Galileo supports a number of functions for Qube’s platform, including the movement of funds between qubes, payment authorization, Auth API, and card issuing
4 Ways Your FI Can Deliver Customer-Centric Banking in 2024
Siloed models and disconnected journeys lead to missed opportunities for FIs. Here's how a smarter, tech-based approach in customer-centric banking can create longer-lasting, more profitable banking relationships.
What is an Issuer Processor Platform and How to Work With One?
Learn about the crucial role of issuer processing in electronic payments, the benefits they offer, and the key components involved in selecting one.