...
White circle with letter A overlays blue circle with foreign language symbol

| July 11, 2022

Future Generations are Driving Demand

The next B2B embedded finance opportunity is with Gen Y and Z business leaders

According to a 2020 report, an estimated 73% of U.S. millennials in the workforce were involved in making buying decisions at their companies. As younger professionals increasingly take on financial decision-making roles within their organizations, they’re bringing with them their demands and expectations for streamlined, digital financial services–creating a huge market opportunity for embedded finance solutions providers serving the B2B sector.

In this report, you’ll learn:

  • What Gen Y and Gen Z leaders want in payment partners

  • Why the market is moving from a “pull” to a “push” dynamic

  • How incorporating embedded finance into your business models will build brand loyalty with millennials and Gen Zers