Banking-as-a-Service (BaaS) represents a $7 trillion market opportunity and is quickly becoming mainstream. Despite its potential to capture new audiences and uncover new revenue streams, FI leaders remain split on how to implement a BaaS framework that delivers ROI.
A recent study from Galileo and American Banker explores if, how and why or why not bank and credit union leaders are prioritizing BaaS.
The research uncovers how FIs are investing in BaaS and which FIs are already seeing results, as well as perspectives on:
Where BaaS fits on the strategic priority list
Why some FIs are putting BaaS on the back burner
Top reasons FIs are investing in BaaS
Download the playbook to learn how BaaS:
Is a model for FI revenue growth
Helps FIs remain competitive in the market
Reaches new customers in more industries